Mind Genomics Study Says Visitors Want to Return To Saratoga County

Mind Genomics, a firm located in Saratoga Springs, NY, partnered with the Saratoga County Chamber, Discover Saratoga, the Saratoga County Prosperity Partnership, the Saratoga Springs City Center, the Saratoga Springs Downtown Business Association, SPAC, the Saratoga Casino Hotel and other local partners to conduct a deep dive survey to assess visitor preferences during the COVID-19 pandemic. The results of the survey were released at a special media event, on Wednesday, July 8th, at the Saratoga Arms Hotel, by these organizations in collaboration with the Saratoga County Reopening Advisory Board. Below are the key statistics derived from the Mind Genomics study.

3,203 participants completed the survey between June 5 – 12, 2020
80% live in New York form the Capital Region, to the Hudson Valley, Long Island & NYC
71% are VERY likely to visit Saratoga County in the next six months
29% are NOT VERY likely to visit in the next six months
86% are likely to visit when all restrictions are lifted.
So what’s deterring the 29% from visiting Saratoga County

• 50% said a lack of trust in venues enforcing proper safety guidelines
• 39% said a desire to avoid crowds
• 39% also cited a lack of COVID 19 vaccine

90% of the respondents have visited Saratoga County multiple times in the past. They are very Saratoga friendly.
The top 3 safety precautions that our businesses and their employees can take that will motivate respondents to visit include

• 58% said Mask worn by employees
• 57% said Enhanced cleaning and disinfecting protocols
• 54% Social distancing enforced by ownership

Mind Genomics identified 3 different and distinct mindsets within the respondents

• One viewpoint includes 50% of the participants - - they are extremely interested in visiting regardless of the messages we use. BUT, we can pique their interest even further by taking about dining, the great outdoors and horse racing.
• The second group includes 25% of the respondents and this group is motivated by outdoor recreation, health and wellness, in addition to arts, culture, and history. This includes natural springs, mountain hikes, parks and being a great place to relax and de-stress.
• The third group is also about 25% of the respondents and this group will be motivated by the “quintessential” Saratoga experience. This group will respond to messages that pertain to the arts, culture, history, dining, shopping and racing.