- 10/07/2014

What are Archetypes? How do they help define company culture? Learn more about these powerful characters and see how they can give your marketing and business goals structure and stability.

Swiss psychologist Carl S. Jung used the word “archetype” to refer to the recurring patterns found is universal stories – identifying the themes, symbols and imagery as part of the human psyche. More recently, Dr. Carol Pearson continued to build out Jung’s work with a body of research that examined archetypal attributes within organizations and groups of people who are part of a culture and share a common purpose.

Learn more about these powerful characters and see how they can inspire meaningful messages for your business.

Part of Allegory Studios’ Marketing Mastery workshop series.

Register by contacting:
Julia Ingersoll
julia@allegorystudios.com
(518) 580-1987 x102

Or register online by visiting: http://www.allegorystudios.com/marketing-mastery-saratoga-fallwinter-2014/