Digital Content Producer

WNYT NewsChannel 13 is the award-winning NBC affiliate for New York State's Capital Region. We're a longtime market leader and we're committed to excellence in all we do. Whether it's live coverage of breaking news, investigative stories focused on finding solutions, or -- now more than ever -- top-notch digital content, we reach our viewers and followers across all platforms with the information they need to be informed, stay safe and plan their day.

New York's Capital Region is diverse and unique, offering a range of activities and experiences within reach all year long. Enjoy craft breweries and fine dining, water sports, winter sports, the hustle and bustle of city life -- or the calm, beautiful quiet of the Catskills. Albany sits just three hours from New York City or Boston, making experiences outside of the region just a drive, bus ride or train ride away. Whether you're an avid skier, a fan of farmers markets, enjoy theater, live music, professional sports, history, nature -- or all of the above -- the Capital Region has something for you.

When you work for Hubbard Broadcasting and WNYT, you're part of a team of dedicated and passionate professionals, pushing every day to serve our community. Here, collaboration is at the forefront, good ideas can come from anywhere and our community comes first. We're committed to the health and growth of our station culture and believe in a work environment that includes diverse backgrounds, cultures, and experiences. We strive to tell the stories of our community through the diverse eyes of our staff and provide an unbiased platform for all viewpoints. We push to advance our station culture through training, employee engagement and our everyday investment in each other.

 

Job Overview

The Digital Content Producer is responsible for creating, curating, and publishing engaging news content across digital platforms including websites, social media, and mobile apps. This role bridges traditional broadcast journalism with modern digital storytelling and audience engagement. TO APPLY please go to https://myjobs.adp.com/hubbardbroadcasting/cx/job-details?reqId=5001157874206

 

Job Responsibilities

Content Creation & Publishing

• Write, edit, and publish news stories for web and mobile platforms.
• Produce multimedia content including video clips, graphics, and interactive elements.
• Ensure all content meets journalistic standards for accuracy, fairness, and clarity.

 

Social Media Strategy

• Manage and grow the station’s presence on platforms like Facebook, Twitter, Instagram, and YouTube.
• Develop and execute social media campaigns to promote news coverage and special features.
• Monitor trends and audience engagement to optimize content performance.

 

Collaboration & Editorial Support

• Work closely with reporters, producers, and assignment editors to identify digital angles for broadcast stories.
• Attend editorial meetings and pitch digital-first story ideas.
• Actively monitor an array police scanners and social media, websites, public safety scanners, phones and emails for breaking news.
• Work hand-in-hand with Assignment Editor to track follow-ups, and post digital updates to stories.
• Generate unique, enterprise story ideas. Assist on developing complete stories, find contacts, and track follow-ups.
• Coordinate with outside vendors and content providers when needed.
• Perform other duties as assigned

 

Technical & Platform Management

• Use CMS tools to manage website content and layout.
• Apply SEO best practices to improve visibility and reach.
• Troubleshoot publishing issues and maintain digital asset libraries.

 

Qualifications

• Bachelor’s degree in Journalism, Communications, or related field (or equivalent experience).
• 1–3 years of experience in digital news production, preferably in a newsroom setting.
• Strong writing and editing skills, including grammar and AP style.
• Proficiency with digital publishing tools (e.g., WordPress, Adobe Creative Suite, Canva).
• Familiarity with social media analytics and audience engagement strategies.
• Ability to work under tight deadlines and adapt to breaking news situations.
• Initiative and creativity in developing fresh, community-focused content.
• Must be available to workdays, nights, weekends, and holidays.
• Sits or stands for extended periods of time. Ability to hear clearly. Manual dexterity to manipulate computer keys, camera, and other controls as well as other office equipment. Must have good vision and hearing and be able to discern video and sound on many platforms. Ability to communicate in English both verbally and in writing. Requires the ability to think creatively and tactically and to articulate information in a clear and concise manner to others verbally and in writing. Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

 

Additional Information

This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.

 

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.

The hourly range for this position is $20.00-$22.00 per hour.

For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

 

EEO Statement

We are an equal opportunity employer, including disability/vets.

 

Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.